Attribution – QueryClick https://www.queryclick.com Full Service Digital Marketing & SEO Agency Wed, 05 Jun 2024 13:10:50 +0000 en-GB hourly 1 https://www.queryclick.com/app/uploads/2020/05/cropped-android-icon-512x512-1-32x32.png Attribution – QueryClick https://www.queryclick.com 32 32 Checklist for Continued Paid Marketing Success After Cookie Deprecation https://www.queryclick.com/blog/checklist-for-continued-paid-marketing-success-after-cookie-depreciation/ Tue, 06 Feb 2024 13:08:25 +0000 https://www.queryclick.com/?p=24964 Given the fact that Google has recently blocked third-party cookies from 1% (or 30 million) Google Chrome users, and their entire removal is expected by the end of Q3 of this year, it’s clear that 2024 is the end of the line for cookies. So, how can we ensure our paid marketing success after cookie depreciation? […]

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]]> Marketing in the Cookieless Future: Attribution Industry Report https://www.queryclick.com/blog/marketing-in-the-cookieless-future-attribution-industry-report/ Mon, 04 Sep 2023 15:10:55 +0000 https://www.queryclick.com/?p=24208 Corvidae have released their latest industry report, delving into how retailers are preparing for the removal of third-party cookies. The report, Marketing in the Cookieless Future: How the Removal of Third-Party Cookies will Impact Retail, covers three main areas within its findings: In this blog, we’ll share some of the key takeaways from each section […]

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]]> How to Ditch Last Click Attribution for Greater ROI https://www.queryclick.com/blog/how-to-ditch-last-click-attribution-for-greater-roi/ Mon, 01 May 2023 14:04:40 +0000 https://www.queryclick.com/?p=22361 It’s widely accepted within the marketing industry that Last Click isn’t an effective way to measure our marketing activity – but with a lack of real alternatives available, we’re often left relying on outdated techniques that damage ROI. But is there really a better way to do marketing attribution? In our recent webinar, CEO & […]

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]]> Attribution in 2023: How to Navigate the Cookieless Future https://www.queryclick.com/blog/attribution-in-2023-how-to-navigate-the-cookieless-future/ Thu, 09 Feb 2023 08:55:00 +0000 https://www.queryclick.com/?p=21464 Is your business ready for Google’s impending cookie apocalypse? On our recent webinar, Attribution in 2023: How to Navigate the Cookieless Future, our CEO Chris Liversidge was joined by Claud Monro (Client Success Director) and Pete Allcock (Senior Software Sales Executive) to explore some key questions, including: You can watch the webinar on-demand here, or […]

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]]> How to Set Up Your Marketing Measurement for Success in 2023 https://www.queryclick.com/blog/marketing-measurement-2023/ Thu, 01 Dec 2022 12:13:15 +0000 https://www.queryclick.com/?p=20800 As marketers look to set themselves up for success in what is likely to be a challenging time next year, they are likely to be giving even more thought to how they measure marketing impact than ever. In our webinar, How to Set Up Your Marketing Measurement for Success in 2023, our CEO and Founder […]

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]]> Is Matomo an Alternative to Google Analytics? https://www.queryclick.com/blog/is-matomo-an-alternative-to-google-analytics/ Fri, 21 Oct 2022 15:27:00 +0000 https://www.queryclick.com/?p=20222 As Google prepares to sunset its Universal Analytics package in favour of GA4 – due in part to concerns around the illegality of its current solutions – it is clear that marketers need to be considering potential alternatives. But where can marketers turn – and what alternatives should we consider? In a recent webinar, I […]

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]]> What Are The Alternatives to GA4? https://www.queryclick.com/blog/what-are-the-alternatives-to-ga4/ Wed, 19 Oct 2022 08:53:00 +0000 https://www.queryclick.com/?p=19942 When we ran our recent webinar about the legality of analytics products we got a real push to understand the alternatives that exist to GA4. And that was the genesis for this webinar – Exploring GA4: What are the alternatives? – where our CEO, Chris Liversidge, walked us through: The GA illegal ruling – a […]

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]]> 3 Ways Corvidae Helps Recession-Proof Your Digital Marketing Spend https://www.queryclick.com/blog/3-ways-corvidae-helps-recession-proof-your-digital-marketing-spend/ Mon, 17 Oct 2022 09:53:36 +0000 https://www.queryclick.com/?p=19944 As the spectre of recession cast a shadow over marketers who are still recovering from the effects of both the pandemic and the cost of living crisis we want to take a look at how our Corvidae platform can help marketers recession-proof their digital marketing spend. In this blog, I’ll take you through: Why it’s […]

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]]> Why Unbiased Marketing Data is Key to Surviving the Recession https://www.queryclick.com/blog/why-unbiased-marketing-data-is-key-to-surviving-the-recession/ Wed, 05 Oct 2022 08:49:53 +0000 https://www.queryclick.com/?p=19793 The news that the UK economy has gone into recession and the there are signs that the US may well follow suit will have put marketers on high alert for another external shock to their environment. Coming hot on the heels of the recent pandemic and the cost-of-living crisis it is the next big challenge […]

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