On first review, a webinar on ‘whether your analytics are illegal’ might sound like a dry topic. But the reality is that there has been a huge amount of discourse over the last week relating...
Resources - Attribution
Blog
We recently hosted a webinar around the realities of achieving cookieless attribution in a post-cookie world. If you didn’t get a chance to watch the session live, you can watch the on-demand recording here, or...
The impending removal of 3rd party cookies is a burning issue for performance marketers right now and one that we have covered previously in our guide to achieving marketing success in a cookieless world and...
Analytics are foundational for digital marketers: they have become essential elements of our daily, if not hourly, routines as reference points on performance. But sometimes the information we receive can do more harm than good...
Having the tools and capability to measure the effectiveness of your marketing efforts – using widely accepted metrics like ROAS and ROI – has always been an essential part of a marketer’s armoury. However, against...
The removal of cookies is a hot topic in the marketing world – and for good reason. By 2023, marketers will no longer be able to use third party cookies for advertising purposes – leaving...
Attribution models are central to delivering highly effective marketing that contributes to revenue and ROI inside any business. And there are a plethora of them out there from simple rules-based approach to data driven models...
With Black Friday just around the corner the thoughts of many retailers will have turned to how to maximise what, on the face of it, has become a key time of the year. But what...
In an overcrowded digital ecosystem, a lot of brands are struggling to get seen. For most, it can be easy to throw money at cold audiences and hope that something sticks. But as marketing budgets...