As technology continues to develop and evolve, the way in which we operate our digital marketing also needs to change. Taking advantage of these technologies can not only enable efficiency but can also unlock insights...
Resources - Attribution
Blog
As marketers strive for a clearer view of what is and isn’t working in their marketing mix, the focus is usually on finding the right attribution model to meet their needs. But while choosing the...
This month we delivered an exciting series of presentations at Masterclassing’s Workshop Week, including one from our Paid Search Account Director, Malcolm Gibb. Malcolm shared some excellent insight into preventing paid and organic cannibalisation, as...
Today, one thing marketers can’t complain about is the amount of data they receive as a result of their advertising and other promotional activities. A typical marketing communications mix will include PPC advertising, e-mail blasts,...
The travel industry has been turned upside down by COVID-19. A strong recovery will rely on effective marketing that is underpinned by accurate attribution. Crucially, marketing attribution will allow marketers in the travel industry to...
Increasing complexity of the customer journey, a broader marketing landscape, and the need to justify marketing spend and ROI are driving more and more marketers to demand better attribution of their marketing activities. Much of...
We were delighted to participate in the Programmatic Pioneers Summit last week. Our CEO and founder, Chris Liversidge shared his thoughts on why standard approaches to attribution don’t work. From questionable attribution modelling to inherent...
At a purely intuitive level, connecting marketing activity with marketing outcomes has always been high on any good marketers’ agenda. In a world of increasing marketing complexity with sophisticated customer journeys across a multitude of...
Here at QueryClick, we’re reinventing attribution. With the shakeup of the marketing landscape in the wake of the Coronavirus crisis, conversation around accurate attribution is more pertinent than ever. It’s safe to say that marketing...