Marketing attribution is the process by which companies try to figure out which marketing efforts are most effective in driving sales. But can it be done effectively, given the volume and complexity of data with...
Resources - Attribution
Blog
This is the exact challenge facing marketers right now. And it is just that – a challenge…. but it is achievable. It requires a shift in mindset amongst marketers to move away from the “see...
At QueryClick, we’ve spent the last five years really getting to grips with marketing attribution, from the good and the bad, to the ugly. The most popular and widely used method of attribution is Last-Click,...
With Google’s complete switch-over to mobile-first indexing coming in September, are you truly ready for the page speed wars? Our founder Chris Liversidge tells you why you should arm up in preparation for the battle ahead.
8 years ago B&Q asked us ‘how is our digital marketing was affecting our footfall?’. A common question among retailers in the industry and it was a real challenge to be able to answer this...
Some key findings from QueryClick's recent whitepaper, "Attribution: digital marketing's broken promise". Available for download now.