CEO Blog – QueryClick https://www.queryclick.com Full Service Digital Marketing & SEO Agency Wed, 26 Oct 2022 10:05:47 +0000 en-GB hourly 1 https://www.queryclick.com/app/uploads/2020/05/cropped-android-icon-512x512-1-32x32.png CEO Blog – QueryClick https://www.queryclick.com 32 32 Navigating a Fragmented AdTech Ecosystem https://www.queryclick.com/blog/navigating-a-fragmented-adtech-ecosystem/ Thu, 08 Sep 2022 13:57:00 +0000 https://www.queryclick.com/?p=19180 I’ve written about the state of global digital media spend for a while now – we all know that it continues to dwarf traditional marketing. But one trend that is of note – Display is becoming a much more dominant format over Search. Now, I’ve been in the industry for long enough to remember the […]

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]]> Building Top of Funnel in a Cookie-Free World: A Manifesto https://www.queryclick.com/blog/building-top-of-funnel-in-a-cookie-free-world-a-manifesto/ Mon, 04 Jul 2022 09:36:00 +0000 https://www.queryclick.com/?p=18548 The marketing world is well aware that there is a crisis in marketing measurement today. As I write today, Google Analytics has been deemed to be illegal under GDPR by two EU nations – France and Belgium – with the rest of the EU expected to follow. This has been anticipated since the Court of […]

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]]> Why Attribution is a Keystone Technology for Marketers https://www.queryclick.com/blog/why-attribution-is-a-keystone-technology-for-marketers/ Thu, 01 Jul 2021 14:09:43 +0000 https://www.queryclick.com/?p=12680 As a digital marketer with over 15 years of experience under my belt, attribution has always been part of the mix. But recently, it’s moved to the periphery as client demand focussed on more day-to-day concerns around improving performance in a particular campaign, for a launch, new in-channel optimisation efforts, or cross-channel campaigns with siloed […]

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]]> IOS, Facebook, Google & Effective 1st Party Customer Acquisition https://www.queryclick.com/blog/ios-facebook-google-effective-1st-party-customer-acquisition/ Tue, 02 Mar 2021 08:30:00 +0000 https://www.queryclick.com/?p=10798 Apple’s much discussed iOS 14.5 release profoundly changes app marketing data collection with the introduction of a feature called App Tracking Transparency, and has caught the headlines across marketing due to the anticipated opting-out of essentially all the platform’s users from any marketing analytics data. The most affected platform is anticipated to be Facebook, who […]

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