Corvidae – QueryClick https://www.queryclick.com Full Service Digital Marketing & SEO Agency Wed, 31 May 2023 10:34:30 +0000 en-GB hourly 1 https://www.queryclick.com/app/uploads/2020/05/cropped-android-icon-512x512-1-32x32.png Corvidae – QueryClick https://www.queryclick.com 32 32 Cookieless Attribution FAQs https://www.queryclick.com/blog/cookieless-attribution-faqs/ Mon, 14 Mar 2022 10:16:14 +0000 https://www.queryclick.com/?p=17623 We recently hosted a webinar around the realities of achieving cookieless attribution in a post-cookie world. If you didn’t get a chance to watch the session live, you can watch the on-demand recording here, or read our roundup blog. During the session, we received some fantastic questions but, as we only had 20 minutes to […]

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]]> A Beginner’s Guide to Marketing Attribution https://www.queryclick.com/blog/a-beginners-guide-to-marketing-attribution/ Tue, 05 Jan 2021 09:36:00 +0000 https://www.queryclick.com/?p=8737 Many discussions about marketing attribution, like other aspects of marketing, are full of jargon. Most articles on the subject get complicated quickly, and by the time you get to paragraph three, it’s easy to have forgotten the meaning of some new terminology mentioned in paragraph one. So, this blog post is an attempt to cut […]

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]]> Poor Quality Data is Hurting Your Attribution. Here’s Why… https://www.queryclick.com/blog/poor-quality-data-is-hurting-your-attribution/ Thu, 03 Dec 2020 12:20:16 +0000 https://www.queryclick.com/?p=9111 As marketers strive for a clearer view of what is and isn’t working in their marketing mix, the focus is usually on finding the right attribution model to meet their needs. But while choosing the right attribution model is important, the quality of the underlying data feeding into it is equally important, if not more […]

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]]> How Visit-Level Attribution Makes Marketing Attribution Predictive Instead of Purely Retrospective https://www.queryclick.com/blog/how-visit-level-attribution-makes-marketing-attribution-predictive-instead-of-purely-retrospective/ Thu, 12 Nov 2020 09:59:37 +0000 https://www.queryclick.com/?p=8716 Today, one thing marketers can’t complain about is the amount of data they receive as a result of their advertising and other promotional activities. A typical marketing communications mix will include PPC advertising, e-mail blasts, blogs, and other content marketing, PR, offline advertising on linear TV and radio, in-store promotions, social media, and perhaps even […]

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]]> Why Standard Approaches to Attribution Don’t Work: Event Review https://www.queryclick.com/blog/why-standard-approaches-to-attribution-dont-work-event-review/ Mon, 12 Oct 2020 15:15:19 +0000 https://www.queryclick.com/?p=8238 We were delighted to participate in the Programmatic Pioneers Summit last week. Our CEO and founder, Chris Liversidge shared his thoughts on why standard approaches to attribution don’t work. From questionable attribution modelling to inherent flaws with underlying data, here are the key takeaways that every marketer needs to hear. Existing attribution solutions just don’t […]

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]]> Four of The Most Expensive Mistakes in Marketing Attribution https://www.queryclick.com/blog/four-of-the-most-expensive-mistakes-in-marketing-attribution/ Mon, 14 Sep 2020 09:05:28 +0000 https://www.queryclick.com/?p=7689 Marketing attribution is the process by which companies try to figure out which marketing efforts are most effective in driving sales. But can it be done effectively, given the volume and complexity of data with which marketers are bombarded? This article takes a fresh look at the challenge and how some of the common errors […]

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]]> How To Get More Customers With Less Budget https://www.queryclick.com/blog/how-can-you-acquire-more-customers-with-less-budget/ Thu, 03 Sep 2020 15:54:57 +0000 https://www.queryclick.com/?p=7441 This is the exact challenge facing marketers right now. And it is just that – a challenge…. but it is achievable. It requires a shift in mindset amongst marketers to move away from the “see customer, get customer” approach that has been seen in years gone by. Marketers must become savvier about where and when […]

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]]> Last Click vs Corvidae – Solving the Attribution Problem https://www.queryclick.com/blog/last-click-vs-corvidae/ Thu, 16 Jul 2020 11:20:14 +0000 https://www.queryclick.com/?p=6093 At QueryClick, we’ve spent the last five years really getting to grips with marketing attribution, from the good and the bad, to the ugly. The most popular and widely used method of attribution is Last-Click, where the source of a conversion is attributed to the ‘last click’ the customer made before making a purchase. For […]

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]]> How new machine-learning-based marketing technology can help retailers https://www.queryclick.com/blog/how-new-machine-learning-based-marketing-technology-can-help-retailers/ Wed, 27 Mar 2019 14:37:03 +0000 https://queryclick.com/?post_type=post&p=1937 If your attribution isn’t cutting the mustard then, as a retailer, you’re almost certainly leaving revenue on the table and paying more than you need to earn the revenue you are getting. And no retailer can afford that right now.

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