Data & Analytics – QueryClick https://www.queryclick.com Full Service Digital Marketing & SEO Agency Tue, 01 Nov 2022 16:00:58 +0000 en-GB hourly 1 https://www.queryclick.com/app/uploads/2020/05/cropped-android-icon-512x512-1-32x32.png Data & Analytics – QueryClick https://www.queryclick.com 32 32 The Rise of GA4 – And The End of Retargeting As We Know It https://www.queryclick.com/blog/the-rise-of-ga4-and-the-end-of-retargeting-as-we-know-it/ Mon, 02 May 2022 08:40:00 +0000 https://www.queryclick.com/?p=17909 The combination of issues around the illegality of Google Analytics and the rise of GA4 are hot topics with everyone in the industry right now – and it’s something that we have been following closely and contributing to the debate on in recent weeks (if you have missed any of our webinars on the topic […]

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Everything Marketers Need to Know About GA4 https://www.queryclick.com/blog/everything-marketers-need-to-know-about-ga4/ Thu, 28 Apr 2022 16:05:18 +0000 https://www.queryclick.com/?p=17912 Google Analytics 4 (GA4) has dominated the digital marketing headlines in recent weeks, with issues ranging from the illegality of the solution to emerging information on the true shape of the newest Analytics solution from Google. We thought it was as good a time as any to dig into GA4 and consider: What is GA4? […]

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Are Your Web Analytics Illegal? https://www.queryclick.com/blog/are-your-web-analytics-illegal/ Wed, 13 Apr 2022 12:54:59 +0000 https://www.queryclick.com/?p=17784 On first review, a webinar on ‘whether your analytics are illegal’ might sound like a dry topic. But the reality is that there has been a huge amount of discourse over the last week relating to this. And, here at QueryClick, it’s proving to be something of a hot topic amongst both our audience and […]

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Why Marketers Need to Become More Data-Driven in 2023 https://www.queryclick.com/blog/data-driven-marketing/ Thu, 17 Mar 2022 08:35:00 +0000 https://www.queryclick.com/?p=16260 The lines between marketing and data science are continuing to blur. And with the rise of the Da Vinci CMO, marketers need to be just as data savvy as their technical counterparts. That’s where data-driven marketing comes in. But what exactly is it and what benefits does it hold for marketing? Read on as we […]

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4 Quick Marketing Data Visualisation Techniques https://www.queryclick.com/blog/4-quick-marketing-data-visualisation-techniques/ Wed, 03 Nov 2021 08:39:11 +0000 https://www.queryclick.com/?p=14731 Data visualisation is key to being effective. Marketers need to harness the data available to them and translate it into insights followed by actions. For those actions to drive positive outcomes, it is crucial that data is accurate and understood correctly. In this blog post, Graham Cross shares his top tips on visualising data for […]

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