Paid Media – QueryClick https://www.queryclick.com Full Service Digital Marketing & SEO Agency Wed, 05 Jun 2024 13:10:50 +0000 en-GB hourly 1 https://www.queryclick.com/app/uploads/2020/05/cropped-android-icon-512x512-1-32x32.png Paid Media – QueryClick https://www.queryclick.com 32 32 Checklist for Continued Paid Marketing Success After Cookie Deprecation https://www.queryclick.com/blog/checklist-for-continued-paid-marketing-success-after-cookie-depreciation/ Tue, 06 Feb 2024 13:08:25 +0000 https://www.queryclick.com/?p=24964 Given the fact that Google has recently blocked third-party cookies from 1% (or 30 million) Google Chrome users, and their entire removal is expected by the end of Q3 of this year, it’s clear that 2024 is the end of the line for cookies. So, how can we ensure our paid marketing success after cookie depreciation? […]

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]]> The Rise of GA4 – And The End of Retargeting As We Know It https://www.queryclick.com/blog/the-rise-of-ga4-and-the-end-of-retargeting-as-we-know-it/ Mon, 02 May 2022 08:40:00 +0000 https://www.queryclick.com/?p=17909 The combination of issues around the illegality of Google Analytics and the rise of GA4 are hot topics with everyone in the industry right now – and it’s something that we have been following closely and contributing to the debate on in recent weeks (if you have missed any of our webinars on the topic […]

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]]> Are Your Web Analytics Illegal in the EU? | Webinar | QueryClick nonadult Leveraging Audience Data to Enhance your Search Performance https://www.queryclick.com/blog/leveraging-audience-data-to-enhance-your-search-performance/ Mon, 21 Mar 2022 10:43:00 +0000 https://www.queryclick.com/?p=17674 We recently took part in Masterclassing’s Virtual Search Masterclass where QueryClick’s Digital Strategy Director, Scott Donnelly and Head of Paid Media, Malcom Gibb shared in-depth insight on how audience data can enhance your search performance in both paid and organic spaces. How has search become more than just focusing on keywords? Will audience data affect […]

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]]> What Does Paid Social Look Like For Retail Marketers In A Post-iOS14 World? https://www.queryclick.com/blog/post-ios14-paid-social-for-retail-marketers/ Thu, 10 Feb 2022 08:47:00 +0000 https://www.queryclick.com/?p=16519 Paid social was turned on its head when Apple announced that from April 15, 2021 the iOS14 release would make their IDFA a required opt-in on each and every app used – striking fear into the hearts of retail marketers, most of whom were already suffering the wider impact of an unprecedented pandemic. One of […]

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]]> The Best Free Online Courses for Paid Search Marketers https://www.queryclick.com/blog/the-best-free-online-courses-for-paid-search-marketers/ Tue, 16 Nov 2021 08:30:00 +0000 https://www.queryclick.com/?p=14836 Continuous learning and development are extremely important to our culture at QueryClick. So much so, we’re allocated 7.5 hours (a full working day!) per month solely for personal development. We’re free to decide how we wish to use this time – whether that’s attending seminars, receiving training from a colleague, watching YouTube videos or reading […]

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]]> What Role Does Affiliate Marketing Play in The Conversion Path? https://www.queryclick.com/blog/affiliate-marketing-role-in-the-conversion-path/ Tue, 31 Aug 2021 11:02:00 +0000 https://www.queryclick.com/?p=13889 For many brand owners affiliate marketing is a key part of the marketing mix but it is often fraught with difficulties around effective measurement. So, what are some of the challenges marketers face around it? And how can you solve them? We dive in to these in this blog. What is affiliate marketing? To boil […]

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]]> How to Leverage CRM Data to Improve Social Media Advertising Campaigns https://www.queryclick.com/blog/how-to-leverage-crm-data-to-improve-social-media-advertising-campaigns/ Fri, 27 Aug 2021 08:01:00 +0000 https://www.queryclick.com/?p=13887 Customer Relationship Management (CRM) technology helps businesses to manage interactions with existing and potential customers. CRM systems can provide a 360 degree view of customers by storing data on every interaction they have with a business. This allows marketing, customer service, and sales teams to draw on rich insights. Nearly all retailers and online businesses […]

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]]> How to Achieve a Holistic Approach to Performance Marketing in Retail https://www.queryclick.com/blog/how-to-achieve-a-holistic-approach-to-performance-marketing-in-retail/ Thu, 12 Aug 2021 15:29:02 +0000 https://www.queryclick.com/?p=13559 At QueryClick, we love to share knowledge. Recently our Digital Strategy Director, Scott Donnelly, and Head of Paid Media, Malcolm Gibb, tag-teamed a talk on holistic performance marketing in retail with Masterclassing. Check out the highlights below. Let’s start off by setting the scene. What are the key trends in retail as we emerge from […]

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]]> Unified Search – How SEO and Paid Search Can Co-Exist and Improve ROI https://www.queryclick.com/blog/how-seo-and-paid-search-can-co-exist-and-improve-roi/ Thu, 27 May 2021 08:20:00 +0000 https://www.queryclick.com/?p=12016 We recently ran a session at Masterclassing’s Workshop Week where QueryClick’s Head of Paid Media, Malcom Gibb, explored why you need to ensure that SEO and Paid activity co-exist in a better way to ensure that you avoid cannibalisation and wasted budget using a Unified Search approach. If you missed the session, don’t worry. In […]

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