Paid Search – QueryClick https://www.queryclick.com Full Service Digital Marketing & SEO Agency Wed, 05 Jun 2024 13:10:50 +0000 en-GB hourly 1 https://www.queryclick.com/app/uploads/2020/05/cropped-android-icon-512x512-1-32x32.png Paid Search – QueryClick https://www.queryclick.com 32 32 Checklist for Continued Paid Marketing Success After Cookie Deprecation https://www.queryclick.com/blog/checklist-for-continued-paid-marketing-success-after-cookie-depreciation/ Tue, 06 Feb 2024 13:08:25 +0000 https://www.queryclick.com/?p=24964 Given the fact that Google has recently blocked third-party cookies from 1% (or 30 million) Google Chrome users, and their entire removal is expected by the end of Q3 of this year, it’s clear that 2024 is the end of the line for cookies. So, how can we ensure our paid marketing success after cookie depreciation? […]

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]]> 3 tips for unleashing SEM Performance during Seasonal Peaks in demand https://www.queryclick.com/blog/3-tips-for-unleashing-sem-performance-during-seasonal-peaks-in-demand/ Wed, 24 Jan 2024 11:24:55 +0000 https://www.queryclick.com/?p=24899 Seasonal Peaks in demand are a fact of life for marketers across a range of sectors from retail to travel and tourism and beyond, here’s you you can maximise your SEM performance during seasonal peaks. Taking advantage of them can have a make-or-break effect on your revenues, and SEM has a key role to play […]

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]]> A 9-Point Checklist For Performance Max Success https://www.queryclick.com/blog/a-9-point-checklist-for-performance-max-success/ Wed, 26 Oct 2022 07:36:53 +0000 https://www.queryclick.com/?p=19940 As a performance marketing agency, we’re no strangers to automated bidding, and Google has been doing it for as long as Google Ads has been around. However, with the emergence of Performance Max campaigns as part of a new wave of automation, we thought it was a good time to assess how you can maximise […]

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]]> Performance Max: The Good, The Bad and The Ugly https://www.queryclick.com/blog/performance-max/ Mon, 24 Oct 2022 08:32:00 +0000 https://www.queryclick.com/?p=19937 As a challenger performance marketing agency, we are continually looking to improve the effectiveness of our client advertising campaigns. In a recent webinar, I was joined by our Senior Paid Search Manager, Laura Hood, to put Performance Max – Google’s new automated campaign format – under the microscope and considered: Watch the full webinar: Performance […]

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]]> A Quick Guide to Apple Search Ads https://www.queryclick.com/blog/a-quick-guide-to-apple-search-ads/ Wed, 10 Nov 2021 08:58:02 +0000 https://www.queryclick.com/?p=14772 With around 46% of the UK owning iPhones, recent privacy changes caused by the Apple iOS updates have prompted advertisers to consider new avenues to reach iPhone users. Apple Search Ads (ASA) allows advertisers to promote their app within the Apple App Store and track installs and their share of the mobile app advertising market […]

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]]> How to Drive In-Store Traffic With Google Ads Local Campaigns https://www.queryclick.com/blog/how-to-drive-in-store-traffic-with-google-ads-local-campaigns/ Thu, 14 Oct 2021 15:32:10 +0000 https://www.queryclick.com/?p=14638 Over the last two years, retailers have had to embrace the online world as the high street closed its doors during the pandemic. In May 2021, shops opened again and 80% of the UK were either neutral (19%), somewhat comfortable (31%) or very comfortable (30%) shopping in store again.[1] Many brands have continued to focus […]

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]]> Embracing Automation With The Hagakure Google Ads Search Structure https://www.queryclick.com/blog/google-ads-hagakure-structure/ Mon, 13 Sep 2021 09:39:46 +0000 https://www.queryclick.com/?p=14011 With recent changes to keyword match types, less visibility of search terms and the ever-growing development of automation, is it time to rethink how we structure search accounts? In this blog, I explore the Hagakure Structure for Google Ads and whether it’s worth incorporating into your current PPC strategy. A quick history of Hagakure In […]

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]]> How to Overcome Saturation in Paid Search https://www.queryclick.com/blog/how-to-overcome-saturation-in-paid-search/ Tue, 26 Jan 2021 08:30:00 +0000 https://www.queryclick.com/?p=9817 PPC has long been the backbone of many marketing strategies, but with rising costs and over-saturation it’s more difficult than ever to generate a healthy ROI. Combined with recent data visibility-killing updates to Google Ads, and challenges with accurately measuring and attributing value, marketers must now make smarter decisions with their Paid Search strategies to […]

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]]> Preventing Cannibalisation and Driving ROI with Paid Search – A Masterclass Workshop https://www.queryclick.com/blog/prevent-cannibalisation-drive-roi-paid-search/ Mon, 30 Nov 2020 16:38:45 +0000 https://www.queryclick.com/?p=9188 This month we delivered an exciting series of presentations at Masterclassing’s Workshop Week, including one from our Paid Search Account Director, Malcolm Gibb. Malcolm shared some excellent insight into preventing paid and organic cannibalisation, as well as how to drive incremental ROI through paid channels. We’ve outlined all his key points below. Find out how […]

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