Paid Social – QueryClick

Checklist for Continued Paid Marketing Success After Cookie Deprecation

Malcolm Gibb — Tue, 06 Feb 2024 13:08:25 +0000

Given the fact that Google has recently blocked third-party cookies from 1% (or 30 million) Google Chrome users, and their entire removal is expected by the end of Q3 of this year, it’s clear that 2024 is the end of the line for cookies. So, how can we ensure our paid marketing success after cookie depreciation? […]

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A Complete Guide to Social Media Image Sizes

Laura Imrie — Mon, 26 Sep 2022 08:52:00 +0000

For most brands social plays a key part in their brand and communication strategy whether that be on Twitter, LinkedIn, Instagram, Pinterest or any of the other channels available. But the sheer explosion in these platforms in recent years has made it increasingly difficult to maintain a strong and consistent brand image across a wider […]

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4 Design Tools to Create Killer Paid Social Ads

Laura Imrie — Wed, 21 Sep 2022 08:00:00 +0000

Ad creative is often the most overlooked part of the Paid Social mix. But we’d argue it’s one of, if not the most, important aspects to drive results. Users are scrolling past thousands of pieces of content every day, across a number of different channels. So, if you don’t catch their attention instantly, you can […]

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What Ad Formats are Available on Meta?

Malcolm Gibb — Tue, 20 Sep 2022 07:15:00 +0000

As Meta have continued to add to the breadth and depth of the advertising opportunities that are available not only on Facebook but also across Instagram, the Audience Network and Messenger keeping track of the options available has become more difficult. How do you know which is the best to use across each platform to […]

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3 Creative Ad Challenges on Meta (And How to Solve Them)

Malcolm Gibb — Tue, 13 Sep 2022 14:59:42 +0000

As advertisers continue to pile budget into Paid Social and the costs associated with them continues to rise, ensuring you’re getting value from your spend is more important than ever. Incredibly, we reported in our recent webinar (How to Stop Poor Creative Killing Your Paid Social ROI) that UK brands had spent 59% more on […]

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How to Stop Poor Creative Killing Your Paid Social ROI

Laura Imrie — Wed, 31 Aug 2022 13:41:53 +0000

There seems to be a fair degree of evidence to suggest that costs associated with Meta ads have been on the increase. According to data from Marketing Tech news, UK brands spent 59% more quarter on quarter Meta ads but that median monthly CPC is up by 27% in the same period. And a poll […]

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How to Leverage CRM Data to Improve Social Media Advertising Campaigns

Ana Pozzani — Fri, 27 Aug 2021 08:01:00 +0000

Customer Relationship Management (CRM) technology helps businesses to manage interactions with existing and potential customers. CRM systems can provide a 360 degree view of customers by storing data on every interaction they have with a business. This allows marketing, customer service, and sales teams to draw on rich insights. Nearly all retailers and online businesses […]

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