Performance Marketing – QueryClick https://www.queryclick.com Full Service Digital Marketing & SEO Agency Tue, 12 Sep 2023 15:15:23 +0000 en-GB hourly 1 https://www.queryclick.com/app/uploads/2020/05/cropped-android-icon-512x512-1-32x32.png Performance Marketing – QueryClick https://www.queryclick.com 32 32 A Guide to Marketing RFPs https://www.queryclick.com/blog/a-guide-to-marketing-rfps/ Wed, 29 Mar 2023 15:03:43 +0000 https://www.queryclick.com/?p=21691 Creating an RFP can be a daunting task, one that many unfortunately get wrong and in turn attract the wrong agencies for their projects. We aim to highlight and solve the most common pain points in the process by outlining exactly what an informative, yet concise, RFP should include. Read on to learn: Free Download: […]

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]]> AI in Digital Marketing: Friend or Foe? https://www.queryclick.com/blog/ai-in-digital-marketing-friend-or-foe/ Tue, 07 Mar 2023 09:16:24 +0000 https://www.queryclick.com/?p=21815 Everyone’s talking about ChatGPT, but the use of AI in digital marketing is nothing new. From SEO to Paid Search, and everything in between, there’s an AI tool that’s aimed at making our lives easier. But what do the advancements in AI really mean for the future of digital marketing? In our webinar QueryClick’s Head […]

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]]> 5 Books Every Marketer Needs to Read in 2023 https://www.queryclick.com/blog/5-books-every-marketer-needs-to-read-in-2023/ Wed, 01 Mar 2023 17:02:29 +0000 https://www.queryclick.com/?p=21687 There’s always something new to learn as a marketer. Whether it’s a new marketing channel, a new technique or even just a new term, upskilling ourselves is a key part of our role. But, while we keep ourselves up to date with what’s new in the industry, it’s important to remember that there are some […]

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]]> 5 Ways to Use ChatGPT in Performance Marketing https://www.queryclick.com/blog/5-ways-to-use-chatgpt-in-performance-marketing/ Mon, 16 Jan 2023 11:06:31 +0000 https://www.queryclick.com/?p=21098 If you haven’t been living under a rock during the last few months, you will have undoubtedly heard about ChatGPT from OpenAI – the powerful large language AI model that allows you to interact with what is essentially an AI assistant in natural language for the first time. At QueryClick, we are no strangers to […]

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]]> 4 Key Challenges for Performance Marketers in H2 2022 https://www.queryclick.com/blog/performance-marketing-challenges-2022/ Thu, 16 Jun 2022 13:28:39 +0000 https://www.queryclick.com/?p=18328 As we head towards the half-way point in 2022 we thought it would be a good time to take stock and assess some of the challenges that performance marketers are likely to face in the second half of the year. We think there are 4 key challenges as follows: 1. Putting in place a strategy […]

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]]> Why You’re Seeing Too Much Direct Traffic in Your Analytics Reports (And How to Solve It) https://www.queryclick.com/blog/direct-traffic-in-analytics/ Tue, 22 Feb 2022 08:49:00 +0000 https://www.queryclick.com/?p=16558 Analytics are foundational for digital marketers: they have become essential elements of our daily, if not hourly, routines as reference points on performance. But sometimes the information we receive can do more harm than good for our ongoing strategies. One key analytics issue that consistently puzzles performance marketers is the high volume of direct traffic […]

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]]> What The Death Of Third-Party Cookies Means For Retailers https://www.queryclick.com/blog/what-the-death-of-third-party-cookies-means-for-retailers/ Fri, 18 Feb 2022 08:34:00 +0000 https://www.queryclick.com/?p=16541 It isn’t an understatement to say that retail marketers have faced an unprecedented range of challenges recently. As they have been asked to navigate issues ranging from overnight changes in buying behaviour – due to the pandemic – to radical adjustments by key industry players, like Apple and Google, to the way that established models […]

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]]> 8 SEO Trends To Include In Your Marketing Strategy For 2023 https://www.queryclick.com/blog/seo-trends/ Tue, 15 Feb 2022 08:07:00 +0000 https://www.queryclick.com/?p=16560 It’s been a a turbulent few years for SEO specialists. And if there’s one thing that’s constant about the SEO industry, it’s change. We’ve compiled a list of some of the most important SEO trends for 2023, according to industry experts. 1. Search Intent Keyword research is the foundation of every organic search strategy and […]

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]]> What Does Paid Social Look Like For Retail Marketers In A Post-iOS14 World? https://www.queryclick.com/blog/post-ios14-paid-social-for-retail-marketers/ Thu, 10 Feb 2022 08:47:00 +0000 https://www.queryclick.com/?p=16519 Paid social was turned on its head when Apple announced that from April 15, 2021 the iOS14 release would make their IDFA a required opt-in on each and every app used – striking fear into the hearts of retail marketers, most of whom were already suffering the wider impact of an unprecedented pandemic. One of […]

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