Removal of Cookies – QueryClick https://www.queryclick.com Full Service Digital Marketing & SEO Agency Fri, 26 May 2023 12:10:37 +0000 en-GB hourly 1 https://www.queryclick.com/app/uploads/2020/05/cropped-android-icon-512x512-1-32x32.png Removal of Cookies – QueryClick https://www.queryclick.com 32 32 Will Google Really Ditch the Cookie? https://www.queryclick.com/blog/will-google-really-ditch-the-cookie/ Fri, 26 May 2023 12:06:03 +0000 https://www.queryclick.com/?p=22718 It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. Since then, we’ve seen multiple delays on the plan which has left marketers doubting if Google will really flick the switch and make the change later this year. QueryClick CEO and Founder, Chris Liversidge, tackled this topic in our […]

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]]> Preparing for a Cookieless World: 3 Mistakes Marketers are Making Right Now https://www.queryclick.com/blog/cookieless-world-marketing-mistakes/ Wed, 24 Aug 2022 08:45:14 +0000 https://www.queryclick.com/?p=18987 There’s no escaping the fact that a cookieless world is coming. It’s one of the biggest challenges in digital marketing right now – and for good reason. Whether it’s tracking and understanding the entire customer journey or effectively retargeting prospects, things are about to change. But like with any change, there are teething problems and […]

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]]> What Solutions are Google Proposing for the Removal of Third-Party Cookies? https://www.queryclick.com/blog/removal-of-third-party-cookies-solutions/ Tue, 16 Aug 2022 15:32:00 +0000 https://www.queryclick.com/?p=18916 In our recent webinar, Futureproofing Analytics for the Cookieless World, we took a look at the impact that Google’s decision to effectively push back their changes to Chrome – and the removal of third-party cookies – for another 12 months will have on marketers. As a follow on to that we now take a closer […]

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]]> How to Futureproof Your Marketing Analytics for the Cookieless World https://www.queryclick.com/blog/futureproof-analytics-for-the-cookieless-world/ Tue, 09 Aug 2022 13:27:00 +0000 https://www.queryclick.com/?p=18862 Google made an announcement very recently about their decision to push back their changes to Chrome and the removal of third-party cookies for another 12 months. This is the second time they have done that. And although the timelines are changed the need to put in place a solution for the removal of third-party cookies […]

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]]> Webinar Round Up: Is Cookie-Free Attribution a Myth? https://www.queryclick.com/blog/webinar-round-up-is-cookie-free-attribution-a-myth/ Mon, 07 Mar 2022 15:22:43 +0000 https://www.queryclick.com/?p=17580 The impending removal of 3rd party cookies is a burning issue for performance marketers right now and one that we have covered previously in our guide to achieving marketing success in a cookieless world and our big fat cookie ‘survival’ checklist. However, as the date for third-party removal fast approaches what are the prospects for […]

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]]> What The Death Of Third-Party Cookies Means For Retailers https://www.queryclick.com/blog/what-the-death-of-third-party-cookies-means-for-retailers/ Fri, 18 Feb 2022 08:34:00 +0000 https://www.queryclick.com/?p=16541 It isn’t an understatement to say that retail marketers have faced an unprecedented range of challenges recently. As they have been asked to navigate issues ranging from overnight changes in buying behaviour – due to the pandemic – to radical adjustments by key industry players, like Apple and Google, to the way that established models […]

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]]> The Removal of Cookies: A Glossary of Terms You Should Know https://www.queryclick.com/blog/third-party-cookies-glossary/ Fri, 12 Nov 2021 08:00:00 +0000 https://www.queryclick.com/?p=14815 The removal of cookies is a hot topic in the marketing world – and for good reason. By 2023, marketers will no longer be able to use third party cookies for advertising purposes – leaving many scrambling to find a solution to ensure their marketing effectiveness doesn’t take a dip in the same way many […]

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]]> How To Survive The Death of Third Party Cookies: A Checklist https://www.queryclick.com/blog/third-party-cookies-survival-checklist/ Wed, 25 Aug 2021 08:06:00 +0000 https://www.queryclick.com/?p=13817 There is a degree of drama about the headline for this particular guide but that is probably influenced as much by the rhetoric flying around in the industry about the end of third party cookies as anything else. However, at QueryClick, we are relatively sanguine about things. Without doubt the announcement by Google is going […]

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]]> How to Achieve Post-Cookie Marketing Success https://www.queryclick.com/blog/how-to-achieve-post-cookie-marketing-success/ Tue, 10 Aug 2021 14:50:24 +0000 https://www.queryclick.com/?p=13458 At a recent Masterclassing event, QueryClick’s CEO Chris Liversidge gave retail marketers a run-down on achieving marketing success in a post-cookie digital economy. If you didn’t catch the event, not to worry, we’ve got a round-up of Chris’ top-tips for effective post-cookie attribution below. Chris is the CEO and Founder of QueryClick and has been […]

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