Some say that PPC is all about the numbers, and it's easy to see why. This isn't entirely true though, as there is another, often overlooked, side to Paid Search that comes through its agility.
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When we invest in making creative content, our ultimate aim is for that content to achieve viral success. To make sure that is going to happen a lot of time and energy is required, not...
As the second-largest search engine in existence, YouTube receives over 30 million visitors every day. As such, it represents an enormous commercial opportunity for any business that can properly utilise video content to promote their...
In recent months, you're likely to have heard of the acronym AMP within the search industry.
Should you be bidding on branded keywords? This is a much debated topic here at QueryClick, and chances are you have landed on this article with your own opinion.
Content specialists take note: as of last month, Google Panda is now part of the core ranking algorithm. But what does that mean? How is the change different from before? And as content creators, do...
If you're reading this blog, you're probably considering taking the Google AdWords Mobile Exam. If you're not quite ready for this exam, be sure to have a read of our other guides, including how to...
Gmail Sponsored Promotions (GSP) have been around for some time now, but only in the last month has Google made it available to all advertisers and included it in the AdWords interface - after renaming...
If you want to expand the reach of a new piece of content, you would share it out through various social media channels where people will see it, share it, and naturally link back to...
If you're seeking to optimise your website and to improve search engine visibility, you may have come across XML sitemaps.
When developing a new site with SEO in mind, one critical aspect of the site design that is typically overlooked is the URL format.
The choice between using subdomains or subfolders has always been a much discussed topic in the SEO field. There are many different opinions on this issue, even an official one given by Google themselves, but...