The benefits of an effective SEO strategy as an integrated part of a wider marketing approach have long been recognised by marketers. According to Google, 53% of consumers in the US report researching products on...
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The opportunity and upside around SEO make it a key part of any digital marketing strategy these days. In fact, according to eMarketer, 73% of in-house marketers agree that SEO provided them with an excellent...
There is little doubt that SEO can have significant benefits as an integrated part of your marketing strategy. According to HubSpot, 57% of B2B marketers stated that SEO (search engine optimisation) generates more leads than...
Having the right blend of in-house SEO and agency support is pivotal to getting the right type of results on your search efforts. On our recent webinar, Why You Need In-House and Agency Expertise to...
If you’re reading this, you’re already thinking about outsourcing search engine optimisation (SEO) for your business. But how do you find the team that’s right for you and one that’s both affordable and effective? Here...
As a performance marketing agency, we’re no strangers to automated bidding, and Google has been doing it for as long as Google Ads has been around. However, with the emergence of Performance Max campaigns as...
As a challenger performance marketing agency, we are continually looking to improve the effectiveness of our client advertising campaigns. In a recent webinar, I was joined by our Senior Paid Search Manager, Laura Hood, to...
As Google prepares to sunset its Universal Analytics package in favour of GA4 – due in part to concerns around the illegality of its current solutions – it is clear that marketers need to be...
When we ran our recent webinar about the legality of analytics products we got a real push to understand the alternatives that exist to GA4. And that was the genesis for this webinar – Exploring...
As the spectre of recession cast a shadow over marketers who are still recovering from the effects of both the pandemic and the cost of living crisis we want to take a look at how...
It’s a question that has been asked for almost as long as SEO has been a practice. Does the click-through rate (CTR) a site receives from the SERP have any impact on its ranking for...
The news that the UK economy has gone into recession and the there are signs that the US may well follow suit will have put marketers on high alert for another external shock to their...