Attribution – QueryClick

Report Suggesting Amazon Using Echo Data for Targeting is Concerning

Chris Liversidge — Tue, 24 May 2022 15:58:00 +0000

When we came across a fascinating piece of research on how Amazon is using voice data from its Amazon Echo product to target advertising – within its platform and across the wider web – it set us thinking about some of the trust and privacy related issues that the large AdTech platforms are experiencing right […]

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Do New Cookie Choices in Europe Signal a Move to Cookieless Attribution?

Chris Liversidge — Thu, 19 May 2022 15:35:00 +0000

There is little doubt that the recent announcement by Google, that it is introducing what are ultimately clearer cookie choices for web users in the EU, are as a result of a number of factors. Which range from the concerns of regulators and privacy campaigners, to fines being placed directly on the company itself. It […]

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IAB Say Digital Ad Spend Is Up 3x – But Where Is The Value?

Chris Liversidge — Thu, 12 May 2022 14:15:00 +0000

On the face of it, recent stats on rocketing ad spend, released by the IAB in their full year report into Advertising Revenue last month make for impressive reading. We will dig into the detail in a moment but, from a pure headline perspective: Advertisers spent 3 x more year on year in 2021 (versus […]

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