Knowledge Base – QueryClick https://www.queryclick.com Full Service Digital Marketing & SEO Agency Thu, 28 Jan 2021 10:35:42 +0000 en-GB hourly 1 https://www.queryclick.com/app/uploads/2020/05/cropped-android-icon-512x512-1-32x32.png Knowledge Base – QueryClick https://www.queryclick.com 32 32 Unbundling Google Ads and Facebook for Successful Marketing Attribution in 2021 https://www.queryclick.com/knowledge-base/unbundling-google-ads-and-facebook-for-successful-marketing-attribution-in-2021/ Thu, 28 Jan 2021 10:35:41 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=9914 QueryClick Founder and CEO, Chris Liversidge discusses: Unbundling Google Ads and Facebook for Successful Marketing Attribution in 2021 and walks you through the techniques used to take API data from Google and Facebook and remove cannibalisation by using a new approach to attribution.

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]]> Thoughts from the CEO – December 2020 https://www.queryclick.com/knowledge-base/thoughts-from-the-ceo-december-2020/ Wed, 30 Dec 2020 09:55:22 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=8796 Although 2021 may hold some of the same challenges we faced in 2020, I go into the year with optimism and – if you are reading this – I think you should too. Here’s why.  Digital is taking over the world  As someone clocking into their second decade with digital, I have to kick myself sometimes to remember that other people […]

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]]> Case Study: Generating Global Interest and Engagement for Aggreko https://www.queryclick.com/knowledge-base/generating-global-interest-and-engagement-for-aggreko/ Thu, 10 Dec 2020 15:08:18 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=9333 After launching the Aggreko Perspectives initiative consisting of a series of articles on different trends in the energy sector, Aggreko asked us to help raise awareness and generate interest in their services through website engagement and report downloads. They asked us to tailor a PPC strategy that promoted their series in a selection of countries […]

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]]> Case Study: Increasing YoY Revenue for Quiz by 54% https://www.queryclick.com/knowledge-base/increasing-yoy-revenue-for-quiz/ Thu, 10 Dec 2020 15:03:46 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=9331 Quiz is one of the UK’s leading fashion retailers, but they lacked organic visibility for many non-brand, generic search terms. With a suit of technical fixes, we helped increase year-on-year revenue by 54% and saw ranking improvements for all targeted keywords. Want to know how we did it? Download our case study below.

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]]> Case Study: Increasing Organic Revenue for Wolseley by 259% YoY https://www.queryclick.com/knowledge-base/increasing-organic-revenue-for-wolseley/ Thu, 10 Dec 2020 14:58:30 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=9325 Following a rebranding project, Wolseley wanted to grow their authority within the trade industry and increase organic traffic to key product areas. The challenge? Generating improved rankings and traffic from high-volume, high-competition transactional keywords while also satisfying an information-seeking audience of trade experts. Our optimisations resulted in: ranking improvements for all targeted keywords securing top […]

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]]> The Value of Combining Unknown & Known Customer Journeys to Drive Personalised Customer Growth https://www.queryclick.com/knowledge-base/the-value-of-combining-unknown-and-known-customer-journeys-to-drive-personalised-customer-growth/ Wed, 25 Nov 2020 16:12:13 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=8792 Customer behaviour is complex, and the bulk of their interaction with your marketing material occurs in the wider web and offline. Today’s analytics packages are designed to measure devices and cookies and as a result, fail to capture up to 80% of this customer behaviour. But what if you could return that missing data and […]

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]]> Thoughts from the CEO – October 2020 https://www.queryclick.com/knowledge-base/thoughts-from-the-ceo-october-2020/ Wed, 28 Oct 2020 12:45:21 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=8429 In the last quarter of this calendar year, digital marketing’s response to the global pandemic is becoming clear. In hard hit industries such as travel, China’s recovery has been driven by a focus on younger demographics in emerging social platforms to drive up local demand for transport and accommodation. So while international travel remains profoundly […]

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]]> Why Standard Approaches to Attribution Don’t Work https://www.queryclick.com/knowledge-base/why-standard-approaches-to-attribution-dont-work/ Mon, 12 Oct 2020 08:54:54 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=8194 Marketers everywhere are under increasing pressure to prove return on investment on each channel in their marketing mix. But, using a “one-size-fits-all” attribution model can make this an even tougher challenge. Earlier this month our CEO, Chris, tackled this topic during Programmatic Pioneers Episode II virtual event. If you didn’t get a chance to attend […]

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]]> Thoughts from the CEO – September 2020 https://www.queryclick.com/knowledge-base/thoughts-from-the-ceo-sept-20/ Mon, 28 Sep 2020 07:58:04 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=7852 The last month has seen important shifts in marketing data come to fruition – iOS 14 has finally put the nail in the coffin for rich App ecosystem data across Apple devices, which combined with its default exclusion of 3rd party cookies means a highly valued customer cohort has now fully disappeared behind their devices. […]

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