Attribution – QueryClick https://www.queryclick.com Full Service Digital Marketing & SEO Agency Thu, 28 Jan 2021 10:35:42 +0000 en-GB hourly 1 https://www.queryclick.com/app/uploads/2020/05/cropped-android-icon-512x512-1-32x32.png Attribution – QueryClick https://www.queryclick.com 32 32 Unbundling Google Ads and Facebook for Successful Marketing Attribution in 2021 https://www.queryclick.com/knowledge-base/unbundling-google-ads-and-facebook-for-successful-marketing-attribution-in-2021/ Thu, 28 Jan 2021 10:35:41 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=9914 QueryClick Founder and CEO, Chris Liversidge discusses: Unbundling Google Ads and Facebook for Successful Marketing Attribution in 2021 and walks you through the techniques used to take API data from Google and Facebook and remove cannibalisation by using a new approach to attribution.

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]]> The Value of Combining Unknown & Known Customer Journeys to Drive Personalised Customer Growth https://www.queryclick.com/knowledge-base/the-value-of-combining-unknown-and-known-customer-journeys-to-drive-personalised-customer-growth/ Wed, 25 Nov 2020 16:12:13 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=8792 Customer behaviour is complex, and the bulk of their interaction with your marketing material occurs in the wider web and offline. Today’s analytics packages are designed to measure devices and cookies and as a result, fail to capture up to 80% of this customer behaviour. But what if you could return that missing data and […]

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]]> Why Standard Approaches to Attribution Don’t Work https://www.queryclick.com/knowledge-base/why-standard-approaches-to-attribution-dont-work/ Mon, 12 Oct 2020 08:54:54 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=8194 Marketers everywhere are under increasing pressure to prove return on investment on each channel in their marketing mix. But, using a “one-size-fits-all” attribution model can make this an even tougher challenge. Earlier this month our CEO, Chris, tackled this topic during Programmatic Pioneers Episode II virtual event. If you didn’t get a chance to attend […]

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]]> Poor Data Quality and Flawed Attribution: How to Overcome the Silent Killers of Marketing ROI https://www.queryclick.com/knowledge-base/poor-data-quality-and-flawed-attribution-how-to-overcome-the-silent-killers-of-marketing-roi/ Fri, 18 Sep 2020 11:03:25 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=7768 Marketing spend is under heavier scrutiny than ever from the finance department right up to the boardroom. The need to accurately demonstrate its effectiveness for new customer growth is also becoming increasingly immediate. But a lack of trust in data and poor attribution models mean senior marketers often lack the right tools to push back […]

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]]> Poor quality data and flawed attribution. The silent killers of marketing ROI. https://www.queryclick.com/knowledge-base/poor-quality-data-and-flawed-attribution-the-silent-killers-of-marketing-roi/ Tue, 04 Aug 2020 11:18:53 +0000 https://www.queryclick.com/?post_type=knowledge-base&p=7227 As we all know, marketers are under more pressure than ever before to accurately demonstrate the efficiency of marketing ROI spend for new customer growth. But a lack of trustworthy data and poor attribution models is making life difficult. We’re seeing too great a focus on short-term results and over-investment in so-called ‘quick-win’ channels like PPC, which is becoming […]

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]]> Google’s Backlink Attribute Changes (Our View) https://www.queryclick.com/knowledge-base/googles-backlink-attribute-changes-our-view/ Wed, 25 Sep 2019 17:01:09 +0000 https://queryclick.com/?post_type=knowledge-base&p=2377 Get the lowdown on Google’s landmark link attributes update. We assess how the NoFollow, UGC & sponsored link changes will affect SEOs & digital marketers.

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]]> Attribution: digital marketing’s broken promise https://www.queryclick.com/knowledge-base/attribution-report/ Wed, 07 Aug 2019 12:16:40 +0000 https://queryclick.com/knowledge-base/programmatic-adfraud-transparency-report-copy/ Lack of credible attribution renders marketers susceptible to pressure to invest in short-term channels.

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