A particular scurrilous rumour arises periodically from the depths of online digital marketing communities. Disgruntled webmasters proclaim the organic rankings of sites that invest in PPC are better than those that don’t, and it’s all...
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In this blog we will look more closely at the impact of Google’s change to the keyword level data available to advertisers. The change was announced through a notification to advertisers within Google Ads on...
With the news that Google’s UK customers will be fronting the cost of a new digital services tax, we take a look at what’s driven the change and the impact it will have on advertisers....
It’s a well known fact that PPC and SEO are always butting heads, however with all of the continuous changes to the digital landscape – mainly through Google – it’s crucial for the two to...