Paid Search
Dynamic data analysis drives all our paid search strategies. Applying our technology to grow your brand’s audience for less.
A holistic data-led approach means last year our PPC specialists in Edinburgh and London enabled seven-figure growth opportunities and reduced paid search spend wastage for every client programme analysed.
Your Paid Search specialists
Through targeted pay-per-click campaigns, our team of PPC specialists are adept at connecting with the right people at the right time for less, leveraging upper-funnel searches at a lower CPC for incremental gains on your investment.
Oh, and we’re a Google Premier Partner.
The team at QueryClick have been instrumental in achieving viable and successful paid campaigns for us within the highly competitive mortgage industry. Our cost per acquisition has reduced significantly since the team took over in 2021 and we have since been able to successfully target keywords that were previously unviable.
In 2023 alone, the team have increased our lead volume by 48% while reducing our cost per lead by a further 12% YoY. Our overall impression share has also increased by 55% and we’ve seen a 35% increase in absolute top impression share on our core keywords.
Needless to say, we’ve been very pleased with the results and it’s been a real pleasure working with the team, who feel like an extension of our own.Henri Sundman, Head of Marketing, First Mortgage
Breaking down marketing silos
By working closely with content specialists and web optimisation experts, we reveal opportunities to dial back paid spend where organic is strongest or use a/b testing to maximise landing page conversions. The highest levels of performance always have their roots in collaboration.
QueryClick:
Your Paid Media Experts
Discover how we can optimise your paid activity.
What is PPC marketing and why do I need it?
Well-optimised content is great, but given the space afforded to ads on Google and Bing, searchers are using internet advertising more and more to find the content they want. PPC is buying site visits, rather than relying solely on earned, or organic, site visits.
Paid search strategy at QueryClick utilises everything in the paid search toolkit, including:
Best Practice Optimisation
Account Auditing and Strategy
Google and Microsoft Advertising
Data-Driven Decision Making
Feed Management and Comparison Shopping Services (CSS)
Attribution Modelling
Need more information about how our PPC services can benefit your business?
“A holistic data-led approach means last year our PPC specialists in Edinburgh and London enabled seven-figure growth opportunities and reduced paid search spend wastage for every client programme analysed.”
Malcolm Gibb, Head of Performance
Adept at international
PPC campaigns
We work in markets from Latin America to the Middle East and possess over ten years’ experience running multilingual retail and B2B paid media campaigns.
As of 2020, we have a paid search presence in every single continent.
