eTail Europe
Exploring the benefits of attribution in UK retail
In today’s retail climate, understanding what is (and what isn’t!) working to drive results for your bottom line is essential. That’s where attribution comes in. But outdated models, inaccurate data and bad experiences mean a lot of retailers are still sceptical – meaning they miss out on greater customer acquisition and increased ROI!
Join QueryClick CEO and Founder, Chris Liversidge, on 26th May at 12:05pm as he shares his key learnings and walks you through case study examples of the benefits effective attribution has for retailers. This session will cover:
- Why attribution is broken – and how to fix it
- How to achieve a single customer view
- How to de-silo data in key channels (such as Google and Facebook) for greater ROI
Join us at the event!
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