Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution Attribution often gets a bad rap because marketers have been burned by it in the past. But what’s really letting marketers down is an...
Resources
Rebuilding MarTech in a Cookieless Future The final removal of third-party cookies is imminent and 1st party data is not the whole solution – especially when 80% of it is typically broken data. Join QueryClick...
3 Key Performance Marketing Drivers for Success in 2021 and Beyond With the events of the last year, it’s never been more important to have a unified performance marketing strategy. Join QueryClick CEO, Chris Liversidge,...
So much has been made about page speed over the past 18 months as Google moves to a fully mobile-centric search approach. Understanding the opportunities that page speed presents is key, but understanding the risks...
Paid & Organic channels are often viewed in isolation or silos. To achieve success on both channels we must ensure a more holistic approach to reduce paid budget wastage, avoid cannibalisation and create synergy across...
Building Pre-Conversion Single Customer Views for Performance Marketing Optimisation Today’s analytics packages are designed to measure devices and cookies and as a result, fail to capture up to 80% of this customer behaviour. But what...
Why first-party data is key to disrupting the market Discover how your DTC brand can disrupt the online retail market and successfully navigate a post-cookie world with first-party data. Join QueryClick CEO, Chris Liversidge, as...
How to achieve post-cookie marketing success in retail The removal of third-party cookies is imminent and as marketers, we’re all aware of the fact. But do you have a plan in place to ensure your...
Facebook and Google make up around 93% of all media spend in the UK. That’s a lot of money being spent on channels that most marketers struggle to see the true value of. So how...