Futureproofing analytics for the cookieless world

The world of marketing analytics has come under fire recently. With massive changes impacting the future of marketing performance and optimisation, how can marketers ensure their analytics are futureproofed to succeed in the post-cookie world?

What you’ll learn:

• What GA’s illegal ruling really means – and how marketers can ensure they’re compliant
• What options marketers have for the removal of cookies
• Why the rise of GA4 marks an opportunity for marketers to reassess their current analytics