The rise of GA4 – and the end of retargeting as we know it

Google’s announcement that they are replacing Universal Analytics with GA4 next year has turned marketing analytics on its head. And with the revelation that retargeting will no longer be possible using GA4 audiences – does this mean the end of targeting as we know it?

In this webinar, QueryClick CEO, Chris Liversidge, and Head of Paid Media, Malcolm Gibb, dive into the world of GA4 and uncover how it will impact marketing optimisation going forward.

You’ll learn:

• What the sunsetting of Universal Analytics means for data risks & portability issues
• The legal status quo and what options marketers have
• What will happen to retargeting in the age of GA4