Paid Social • 15 min read

A Complete Guide to Social Media Image Sizes

Laura Imrie 26 September, 2022

For most brands social plays a key part in their brand and communication strategy whether that be on Twitter, LinkedIn, Instagram, Pinterest or any of the other channels available.

But the sheer explosion in these platforms in recent years has made it increasingly difficult to maintain a strong and consistent brand image across a wider range of channels and formats.

However, it is worth getting to grips with the wider variety of image requirements to stop poor imagery and creative impacting your social ROI and ensuring that you drive strong engagement with your target audiences.

Below we provide a guide to the specific image sizes you are going to need right across each channel:

Twitter image sizes
LinkedIn image sizes
Facebook image sizes
Instagram image sizes
TikTok image sizes
Pinterest image sizes
YouTube image sizes

Twitter Image Sizes

With almost 240 million daily active users worldwide, Twitter is a key engagement channel for your brand.

And images matter on the channel – with posts that include images seeing 3 times more engagement according to research by Twitter themselves.

Profile photo on Twitter

Your profile photo is going to be seen by a huge number of users across the platform on your page, instream and also in other places including the

“who to follow” menu.

So, high quality here is key.

Size: 400 x 400, with a minimum image size of 200 x200
With a maximum size of 5MB
File types include: GIF, JPG or PNG

Header Photo on Twitter

This is the place to make a strong statement about your company and brand at the top of your Twitter profile.

It dominates your profile so think carefully about what you want to communicate.

Size: 1500 x 500
With a maximum size of 5MB
File types include: GIF, JPG or PNG

Instream images, content and shared links on Twitter

What and how you share image content on Twitter says a lot about who you are as a brand. So, getting dimensions right is important.

Instream photos size – 1600 x 900 (minimum 600 x 335)
Tweet with shared link size – 1200 x 628
Single image shared size –1200 x 675
Sharing two images in a tweet size – 700 x 800 (both images)
Sharing three images in a tweet size – 700 x 800 (left) and 1200 x 686 (right)
Sharing four images in a tweet size – 1200 x 600 each image

Ad sizes on Twitter

Single and multi-image tweets size: 600 x 335 minimum
Carousels size: 800 x 800 & 800 x 418
Website card image: 800 x 418 & 800 x 800
App card image: 800 x 800 & 800 x 418
Direct Message card: 800 x 418
Conversation card: 800 x 418

LinkedIn Image Sizes

LinkedIn has over 830 million members worldwide and is the world’s largest professional network.

So, it is a great opportunity to get your brand front and centre with a business focused audience.

Your visual presence on the channel is key. And making good use of imagery across a range of formats is essential to create a professional feel to things.

Personal Profile Image on LinkedIn

The personal profile image on LinkedIn is central to the layout on personal LinkedIn profile pages and one of the first things that someone will see about you.

So, getting it right is important in terms of projecting the right perception of you.

Size: 400 x 400
However, LinkedIn can accommodate much larger resolutions and a file size of 10MB, so you can go larger to ensure high quality
File types include: GIF, JPG or PNG

Personal Background Image on LinkedIn

This enables you to add additional personality to your profile and bring your profile to life for those viewing it.

Size: 1584 x 396
Up to 4mb in size
File types include: GIF, JPG or PNG

Company Logo Image on LinkedIn

Part of the visual representation of your company and appears alongside your brand name on your LinkedIn Company homepage.

It will also show up in the “Companies you may want to follow” area of the site.

Size: 300 x 300
However, LinkedIn can accommodate much larger resolutions and a file size of 10MB, so you can go larger to ensure high quality
File types include: GIF, JPG or PNG

Company Profile Cover Image on LinkedIn

Provides a space to communicate more of your brand proposition (or other relevant messages around product or services if appropriate) at the top of the company page.

Size: 1128 x 191
File size of 4MB maximum
File types include: GIF, JPG or PNG

Shared Image or Link on LinkedIn

It is important that as you share content photos and links to blog posts and other articles that they are formatted to display properly in your stream.

Size: 1200 x 627
File types include: GIF, JPG or PNG

Main Image and Company Photos on LinkedIn’s Life Tab

This area enables you to share information on the typical day-to-day life of the teams of employees inside your business. To bring out some of the personality of your brand and team values.

Main Image Size: 1128 x 376
Company Photos Image Size: 900 x 600
Custom Modules Image Size: 502 x 282
File types include: GIF, JPG or PNG

Ad sizes on LinkedIn

Company logo on ads – 100x 100
Spotlight ads logo on ads – 100 x 100
Spotlight ads custom background – 300 x 250
Sponsored content ads – 1200 x 627
Sponsored content carousel ads – 1080 x 1080

Events on LinkedIn

Logo size: 300 x 300
Banner size: 1600 x 900

Groups on LinkedIn

Logo size: 300 x 300
Banner size: 1536 x 768

Facebook Image Sizes

Facebook is the world’s largest social network with 2.6 billion active users and getting your image selection and formatting is essential to projecting a professional branded look on the platform.

Profile picture on Facebook

The image that portrays your brand across the platform in your own timeline but also as you interact with others on walls, posts etc. Plus, when you appear in searches by others.

Size: 180 x 180 but appears at 170 x 170 on desktop and 128 x 128 on mobile (appears at 32 x 32 as a thumbnail throughout the site)
File types include: GIF, JPG or PNG

Business Page Profile Image on Facebook

Provides the opportunity to make your business profile stand out from the crowd.

Size: 180 x 180 but appears at 170 x 170 on desktop and 128 x 128 on mobile (appears at 32 x 32 as a thumbnail throughout the site)
File types include: GIF, JPG or PNG

Cover photo on Facebook

This displays on your Facebook timeline and provides quite a significant amount of space to display an image that portrays your brand.

Size: 820 x 312 (displays at 820 x 312 on desktop and 640 x 360 on mobile). Minimum size is 400 x 150
File types include: GIF, JPG or PNG

Shared Image on Facebook

These are effectively the shop window for your content.

And if you can use these to drive engagement, then it should mean more people see your good work.

Size: 1200 x 630
File types include: GIF, JPG or PNG

Shared Link on Facebook

It is also possible to share a link on Facebook.

Recommended size: 1200 x 628
Square photo size: In feed is 154 x 154 and 116 x 116 on page.
Rectangular photo size: In feed is 470 x 246 and 484 x 252 on page
File types include: GIF, JPG or PNG

Event Image on Facebook

Facebook events are a great way to encourage interaction with your brand.

Size: 1920 x 1005
File types include: GIF, JPG or PNG

Facebook image sizes for ads:

Feed Ads: At least 1080 x 1080
Right Column Ads: At least 1080 x 1080
Instant Article Ads: At least 1080 x 1080
Facebook Marketplace Ads: 1080 x 1080
Facebook Search Ads: 1080 x 1080
Sponsored Message Ads: 1080 x 1080
Messenger Inbox Ads: 1080 x 1080
Messenger Stories Ads: At least 1080 x 1080

Instagram Image Sizes

Instagram is a highly image driven channel and the format allows for a high degree of creative licence in terms of imagery.

So, getting the quality and relevance of your imagery is essential to allow you to project a strong brand image to over 2 billion active users.

Profile picture on Instagram

Your profile picture is central to how you are perceived on the platform. So, make sure your profile image is of a high quality.

Size: 110 x 110 (but upload at 320 x 320 as they are stored at that size)
File types include: GIF, JPG or PNG

Photo Thumbnails on Instagram

These thumbnails appear in a boxed matrix which is seen when someone views your page.

Size: 161 x 161
File types include: GIF, JPG or PNG

Photo Posts on Instagram

These are the images that appear in your feed and provide the opportunity to create real impact with them.

Portrait Size: 1080 x 1350
Landscape Size: 1080 x 566
Square Size: 1080 x 1080
File types include: GIF, JPG or PNG

Stories on Instagram

This feature has been a big driver for growth and engagement on Instagram allows users to share temporary images that tell their story.

Recommended resolution: 1080 x 1920 with a minimum of 600 x 1067
File types include: GIF, JPG or PNG

Carousel Images on Instagram

These are posts that provide the ability to upload more than one image and for uses to swipe through a series of images so you can tell a more in-depth visual story.

Portrait Size: 1080 x 1350
Landscape Size: 1080 x 566
Square Size: 1080 x 1080
File types include: GIF, JPG or PNG

Ad Image Sizes on Instagram

Square: 1080 x 1080 pixels
Landscape: 1080 x 566 pixels
Minimum width: 320 pixels
Maximum width: 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5

TikTok Image Sizes

TikTok is one of the highest growth social channels in terms of numbers of users with 750 million users worldwide from a virtual standing start a few years ago. And is particularly useful for targeting younger audiences with brand and product messaging.

Profile Image on TikTok

Businesses are able to showcase their brand personality by uploading a profile image to their TikTok account.

Size: 200 x 200
File types include: GIF, JPG or PNG

Pinterest Image Sizes

433 million people use Pinterest every month and are in discovery mode looking for ideas to inspire them.

So, ensuring your brand is displayed professionally on the channel is important for creating engagement.

Profile Picture on Pinterest

You can add a profile picture to your page on Pinterest which is an opportunity to project brand image.

Size: 165 x 165
Maximum size of 10mb
File types include: GIF, JPG or PNG

Pin Sizes on Pinterest

The width of an image on Pinterest is limited but not the length. So it is possible to add images that will scale to be taller than the width.

Aspect ratio: 2:3 to 1:3.5
File types include: GIF, JPG or PNG

Board Display on Pinterest

Getting your image selection right on boards is key to enticing your audience to interact with your content. Relevancy of the image is also key.

Large thumbnail size: 222 x 150
Small thumbnail size: 55 x 55
File types include: GIF, JPG or PNG

YouTube Image Sizes

With more than 2 billion active users YouTube can play a key part in your social engagement strategy. And imagery plays a role in that alongside video.