As marketers look to set themselves up for success in what is likely to be a challenging time next year, they are likely to be giving even more thought to how they measure marketing impact...
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Having the right blend of in-house SEO and agency support is pivotal to getting the right type of results on your search efforts. On our recent webinar, Why You Need In-House and Agency Expertise to...
In our recent webinar, Futureproofing Analytics for the Cookieless World, we took a look at the impact that Google’s decision to effectively push back their changes to Chrome – and the removal of third-party cookies...
Google made an announcement very recently about their decision to push back their changes to Chrome and the removal of third-party cookies for another 12 months. This is the second time they have done that....
Performance and brand marketing are often understood as two distinct disciplines that focus upon short-term ROI and long-term gains respectively. However, advances in digital marketing mean that the lines are increasingly becoming blurred between the...
Performance and brand marketing are often understood as two distinct disciplines that focus upon short-term ROI and long-term gains respectively. However, advances in digital marketing mean that the lines are increasingly becoming blurred between the...
The combination of issues around the illegality of Google Analytics and the rise of GA4 are hot topics with everyone in the industry right now – and it’s something that we have been following closely...
On first review, a webinar on ‘whether your analytics are illegal’ might sound like a dry topic. But the reality is that there has been a huge amount of discourse over the last week relating...
We recently took part in Masterclassing’s Virtual Search Masterclass where QueryClick’s Digital Strategy Director, Scott Donnelly and Head of Paid Media, Malcom Gibb shared in-depth insight on how audience data can enhance your search performance...