The combination of issues around the illegality of Google Analytics and the rise of GA4 are hot topics with everyone in the industry right now – and it’s something that we have been following closely...
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Google Analytics 4 (GA4) has dominated the digital marketing headlines in recent weeks, with issues ranging from the illegality of the solution to emerging information on the true shape of the newest Analytics solution from...
On first review, a webinar on ‘whether your analytics are illegal’ might sound like a dry topic. But the reality is that there has been a huge amount of discourse over the last week relating...
The lines between marketing and data science are continuing to blur. And with the rise of the Da Vinci CMO, marketers need to be just as data savvy as their technical counterparts. That’s where data-driven...
Data visualisation is key to being effective. Marketers need to harness the data available to them and translate it into insights followed by actions. For those actions to drive positive outcomes, it is crucial that...