We recently hosted a webinar around the realities of achieving cookieless attribution in a post-cookie world. If you didn’t get a chance to watch the session live, you can watch the on-demand recording here, or...
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The impending removal of 3rd party cookies is a burning issue for performance marketers right now and one that we have covered previously in our guide to achieving marketing success in a cookieless world and...
With Black Friday just around the corner the thoughts of many retailers will have turned to how to maximise what, on the face of it, has become a key time of the year. But what...
At a recent Masterclassing event, QueryClick’s CEO Chris Liversidge gave retail marketers a run-down on achieving marketing success in a post-cookie digital economy. If you didn’t catch the event, not to worry, we’ve got a...
A CMOs job is never easy – and it’s likely not to start getting any easier. With stakeholders demanding more from the marketing team than ever before, how can you be confident that your department...
QueryClick CEO Chris Liversidge recently delivered an insightful presentation at the eTail Europe event, where he explored what effective attribution really means for retailers in the UK. We wanted to share the output from the...
We recently ran a session at Masterclassing’s Workshop Week where QueryClick’s Head of Paid Media, Malcom Gibb, explored why you need to ensure that SEO and Paid activity co-exist in a better way to ensure...
The impact of the pandemic has created mixed fortunes for retailers, generating both winners and losers. But a number of issues including increased commercial pressure, to changes in customer behaviour and the need to reach...
As 93% of digital marketing media spend is through Facebook and Google Ads, it’s critical that marketers are able to generate maximum returns through these two platforms. However, this has become increasingly challenging as homogenous...