In our recent webinar – How to win in the current retail climate: exploring digital strategies for success – Andy Mulcahy, Strategy and Insight Director at IMRG, joined our own Chris Liversidge, CEO at QueryClick,...
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It isn’t an understatement to say that retail marketers have faced an unprecedented range of challenges recently. As they have been asked to navigate issues ranging from overnight changes in buying behaviour – due to...
Paid social was turned on its head when Apple announced that from April 15, 2021 the iOS14 release would make their IDFA a required opt-in on each and every app used – striking fear into...
As retailers face an increasing level of competition post-pandemic from a range of sources ranging from their peers to online marketplaces, their focus has turned to ensuring they are able to take a bigger slice...
In the past 18 months retail marketers have had to weather a storm where much of the focus was on the impact that COVID-19 was having on rapidly changing customer preferences and buying habits. As...
One thing that was clear to us during the past 18 months as we have worked with retail clients – many of whom were having to reinvent their business models almost overnight – was that...
In our new Performance Marketing Trends in Online Retail survey we take a closer look at the way that retailers have reacted – and continue to react – to the impact of the pandemic. From...
There’s little debate that the recent pandemic and lockdown has left retail with unprecedented challenges to face in the aftermath. In an effort to truly understand the impact of these changes – and specifically find...
With Black Friday just around the corner the thoughts of many retailers will have turned to how to maximise what, on the face of it, has become a key time of the year. But what...