As the signs would suggest that the UK has entered recession, marketers are braced for the impact on budgets and business targets and plans. But what are the likely impacts of recession on the marketing...
Resources - Attribution
Blog
In our recent webinar, Futureproofing Analytics for the Cookieless World, we took a look at the impact that Google’s decision to effectively push back their changes to Chrome – and the removal of third-party cookies...
Google made an announcement very recently about their decision to push back their changes to Chrome and the removal of third-party cookies for another 12 months. This is the second time they have done that....
The current environment for marketers is challenging for marketers – from the lingering effects of the recent pandemic to the current cost of living crisis. Add in the impact that both of these are also...
In theory, assessing the true impact of your marketing, by establishing the true level of marketing incrementality associated with specific activities, should be the number one priority for all marketers. But, in practice, many marketers...
Customer journeys, both digital and offline, are becoming more complex and intertwined and so the need for marketers to be able to track prospects effectively across them only increases. But what is a customer journey?...
Since LinkedIn announced the acquisition of independent marketing analytics company Oribi, the focus of much of the press coverage has been around the impact of the acquisition on LinkedIn itself, as it looks to build...
When Google announced back in early 2020 that they intended to phase out support for third-party cookies it was clear that the advertising industry was in line for some fairly fundamental changes. The decision by...
Marketing attribution, and the different attribution tools and models, is a topic we’ve talked about a lot on this blog over the years. And one thing we know is that no two solutions are created...