We recently hosted a webinar around the realities of achieving cookieless attribution in a post-cookie world. If you didn’t get a chance to watch the session live, you can watch the on-demand recording here, or...
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Many discussions about marketing attribution, like other aspects of marketing, are full of jargon. Most articles on the subject get complicated quickly, and by the time you get to paragraph three, it’s easy to have...
As marketers strive for a clearer view of what is and isn’t working in their marketing mix, the focus is usually on finding the right attribution model to meet their needs. But while choosing the...
Today, one thing marketers can’t complain about is the amount of data they receive as a result of their advertising and other promotional activities. A typical marketing communications mix will include PPC advertising, e-mail blasts,...
We were delighted to participate in the Programmatic Pioneers Summit last week. Our CEO and founder, Chris Liversidge shared his thoughts on why standard approaches to attribution don’t work. From questionable attribution modelling to inherent...
Marketing attribution is the process by which companies try to figure out which marketing efforts are most effective in driving sales. But can it be done effectively, given the volume and complexity of data with...
This is the exact challenge facing marketers right now. And it is just that – a challenge…. but it is achievable. It requires a shift in mindset amongst marketers to move away from the “see...
At QueryClick, we’ve spent the last five years really getting to grips with marketing attribution, from the good and the bad, to the ugly. The most popular and widely used method of attribution is Last-Click,...
If your attribution isn’t cutting the mustard then, as a retailer, you’re almost certainly leaving revenue on the table and paying more than you need to earn the revenue you are getting. And no retailer...