Do you have the right performance data to make reliable decisions on ad campaigns and future spend? That was a challenge for OTTY and one we helped them overcome. Learn how, in partnership with OTTY...
Resources - Attribution
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In an environment where customers are increasingly taking more complex and extended journeys – and using more devices on those journeys – the need to understand the specific impact of the wide range of media...
QueryClick CEO Chris Liversidge recently delivered an insightful presentation at the eTail Europe event, where he explored what effective attribution really means for retailers in the UK. We wanted to share the output from the...
More than ever before, marketers are required to do more with less and prove that their marketing mix is effectively acquiring customers at the lowest costs possible. But, having an attribution solution that’s holding you...
Attribution is a growing industry (which is expected to be worth over $3 billion by 2023!) so, it’s crucial that marketers have a deep understanding of its importance and how it can be used to...
As marketers, we all know that the key to growth is being able to place the right product in the right place and at the right time. Sounds simple, right? However, consumers are exposed to...
It probably isn’t surprising to any of us to learn that marketers leave money on the table. It’s a concern that many in the industry have had for along time. But research by IDG has...
There has been plenty of recent heat around 1st and 3rd party data usage given the impending ‘cookie apocalypse’ that will be triggered by Google removing 3rd party cookies from Chrome in the very near...
Marketers are under increased pressure to prove the value of every marketing activity and channel within their marketing mix – not only to show that they are having a positive impact on the growth of...