For many brand owners affiliate marketing is a key part of the marketing mix but it is often fraught with difficulties around effective measurement. So, what are some of the challenges marketers face around it?...
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There is a degree of drama about the headline for this particular guide but that is probably influenced as much by the rhetoric flying around in the industry about the end of third party cookies...
At a recent Masterclassing event, QueryClick’s CEO Chris Liversidge gave retail marketers a run-down on achieving marketing success in a post-cookie digital economy. If you didn’t catch the event, not to worry, we’ve got a...
Google’s decision to announce they will (eventually) end their support of 3rd party cookies is a topic of hot debate in the industry. From those who see things dropping off a cliff as a result,...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...
A CMOs job is never easy – and it’s likely not to start getting any easier. With stakeholders demanding more from the marketing team than ever before, how can you be confident that your department...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...
As a digital marketer with over 15 years of experience under my belt, attribution has always been part of the mix. But recently, it’s moved to the periphery as client demand focussed on more day-to-day...
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies due to issues ranging from over-simplistic Last-Click measurement approaches to...