SEO migrations occur for several reasons, including migrating to a new CMS or migrating URLs to a new folder structure for a better optimised web hierarchy – and they can be a tricky project to...
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With recent changes to keyword match types, less visibility of search terms and the ever-growing development of automation, is it time to rethink how we structure search accounts? In this blog, I explore the Hagakure...
For many brand owners affiliate marketing is a key part of the marketing mix but it is often fraught with difficulties around effective measurement. So, what are some of the challenges marketers face around it?...
Customer Relationship Management (CRM) technology helps businesses to manage interactions with existing and potential customers. CRM systems can provide a 360 degree view of customers by storing data on every interaction they have with a...
There is a degree of drama about the headline for this particular guide but that is probably influenced as much by the rhetoric flying around in the industry about the end of third party cookies...
For several years, voice search has been positioned as one of the biggest shake ups in the SEO industry. Initially, it failed to live up to the early hype due to a lack of adoption...
At QueryClick, we love to share knowledge. Recently our Digital Strategy Director, Scott Donnelly, and Head of Paid Media, Malcolm Gibb, tag-teamed a talk on holistic performance marketing in retail with Masterclassing. Check out the...
At a recent Masterclassing event, QueryClick’s CEO Chris Liversidge gave retail marketers a run-down on achieving marketing success in a post-cookie digital economy. If you didn’t catch the event, not to worry, we’ve got a...
The shift that took place in the retail e-commerce market in the last 15 months has been nothing short of seismic. As customers were forced to change their habits due to lockdowns and the inability...
Google’s decision to announce they will (eventually) end their support of 3rd party cookies is a topic of hot debate in the industry. From those who see things dropping off a cliff as a result,...
With Google’s recent announcement that ‘deals carousels’ are going to start appearing on a SERP near you, has there ever been a better to time to get those seasonal hubs nailed down? Quite frankly, no....
In our 2019 survey report entitled “Attribution digital marketing’s broken promise” we uncovered the fact that digital marketers were being pressured into sub-optimal investment strategies. Due to issues ranging from over-simplistic Last-Click measurement approaches to...