As SEOs, few things are more enraging than having our work reduced to just keywords. “But backlinks” we cry! “Local optimisation”, we insist! “Canonical tags!”, we beg! And yet, keywords are indeed central to the...
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Continuous learning and development are extremely important to our culture at QueryClick. So much so, we’re allocated 7.5 hours (a full working day!) per month solely for personal development. We’re free to decide how we...
The removal of cookies is a hot topic in the marketing world – and for good reason. By 2023, marketers will no longer be able to use third party cookies for advertising purposes – leaving...
With around 46% of the UK owning iPhones, recent privacy changes caused by the Apple iOS updates have prompted advertisers to consider new avenues to reach iPhone users. Apple Search Ads (ASA) allows advertisers to...
Data visualisation is key to being effective. Marketers need to harness the data available to them and translate it into insights followed by actions. For those actions to drive positive outcomes, it is crucial that...
Over the last two years, retailers have had to embrace the online world as the high street closed its doors during the pandemic. In May 2021, shops opened again and 80% of the UK were...
Attribution models are central to delivering highly effective marketing that contributes to revenue and ROI inside any business. And there are a plethora of them out there from simple rules-based approach to data driven models...
With Black Friday just around the corner the thoughts of many retailers will have turned to how to maximise what, on the face of it, has become a key time of the year. But what...
Marketers are still dealing with the ramifications of the iOS14.5 update. But before we get the chance to step back and assess the impact this has had on our marketing effectiveness, Apple has thrown another...
Creating new pages for websites is something that happens regularly, whether expanding existing content, adding new pages by introducing new services, launching new products or creating blog posts. Adding new content to a site can...
If you’re finding that your website is super slow, especially on mobile, then chances are that it’s not just you that’s getting annoyed – your customers will be too. Monitoring how fast your important webpages...
In an overcrowded digital ecosystem, a lot of brands are struggling to get seen. For most, it can be easy to throw money at cold audiences and hope that something sticks. But as marketing budgets...