It’s been a a turbulent few years for SEO specialists. And if there’s one thing that’s constant about the SEO industry, it’s change. We’ve compiled a list of some of the most important SEO trends...
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Paid social was turned on its head when Apple announced that from April 15, 2021 the iOS14 release would make their IDFA a required opt-in on each and every app used – striking fear into...
As retailers face an increasing level of competition post-pandemic from a range of sources ranging from their peers to online marketplaces, their focus has turned to ensuring they are able to take a bigger slice...
In the past 18 months retail marketers have had to weather a storm where much of the focus was on the impact that COVID-19 was having on rapidly changing customer preferences and buying habits. As...
One thing that was clear to us during the past 18 months as we have worked with retail clients – many of whom were having to reinvent their business models almost overnight – was that...
Link building is an important part of building any SEO strategy. If you’re new to SEO or looking to expand your knowledge, you have come to the right place. In this article, we will be...
In our new Performance Marketing Trends in Online Retail survey we take a closer look at the way that retailers have reacted – and continue to react – to the impact of the pandemic. From...
There’s little debate that the recent pandemic and lockdown has left retail with unprecedented challenges to face in the aftermath. In an effort to truly understand the impact of these changes – and specifically find...
Each year we embrace new things – and that is especially true for the world of marketing. In 2021, we saw some big changes, such as Google’s Spam Linking update, Apple’s data tracking changes (which...
It’s every SEO‘s favourite time a year: that perfect spot after the Black Friday madness and just before the long-awaited Christmas season. You guessed it! It’s time to reflect on Google’s summary of searches in...
Hi, I am Linda from Latvia. I joined QueryClick in 2018 and have progressed from nobody knows who Linda is to now being called “The Linda”! My main job at QC is Finance Assistant but...
Having the tools and capability to measure the effectiveness of your marketing efforts – using widely accepted metrics like ROAS and ROI – has always been an essential part of a marketer’s armoury. However, against...