At a purely intuitive level, connecting marketing activity with marketing outcomes has always been high on any good marketers’ agenda. In a world of increasing marketing complexity with sophisticated customer journeys across a multitude of...
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As the trend towards location-based SERP personalisation continues, here's why your digital marketing strategy needs to consider the impact on your organic traffic.
Here at QueryClick, we’re reinventing attribution. With the shakeup of the marketing landscape in the wake of the Coronavirus crisis, conversation around accurate attribution is more pertinent than ever. It’s safe to say that marketing...
In this article we cover the different areas of performance budgeting and how to instil the benefits of it within your organisation. What is performance budgeting for page speed? A ‘down-the-pub’ explanation of performance budgeting...
Marketing attribution is the process by which companies try to figure out which marketing efforts are most effective in driving sales. But can it be done effectively, given the volume and complexity of data with...
Starting a new role is a daunting moment in anyone’s life but when that’s happening in the middle of a pandemic, it brings a whole host of other challenges… I’m the first new employee to...
This is the exact challenge facing marketers right now. And it is just that – a challenge…. but it is achievable. It requires a shift in mindset amongst marketers to move away from the “see...
With the news that Google’s UK customers will be fronting the cost of a new digital services tax, we take a look at what’s driven the change and the impact it will have on advertisers....
Welcome to the latest edition of our SEO News Highlights, published on a bi-weekly basis to help keep you up to date with all the major comings and goings in the SEM industry. Keep an...
Following a successful period of remote-working through lockdown, QueryClick are embracing the future of the workplace and are excited to announce a new remote-first policy. Team members will now be able to work from a...
Search Engine Optimisation (SEO) is a well-established digital marketing channel and practice. However, not all brands invest heavily, or really invest much at all, in improving their Organic performance. This can be down to a...
At QueryClick, we’ve spent the last five years really getting to grips with marketing attribution, from the good and the bad, to the ugly. The most popular and widely used method of attribution is Last-Click,...