First, it was grouping sets keyphrase volumes together, then it was throttling search volume data for low spending AdWords accounts, now it looks like Google has stopped providing certain keyphrases altogether in Keyword Planner (KWP).
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At a very cursory level, bounce rate is designed to tell you if your content is meeting your audience's expectations or not. But if there's one thing I've learnt over the years, it's that this...
The terminology 'big data' has been in the mainstream consciousness for a few years now, and its profile is being raised all the time by successes such as IBM Watson's impact since its 'Jeopardy' win...
Calculating Lifetime Value has been a challenge for marketers since day one.
Sure, data-driven storytelling is the next big thing in content marketing. But how do you create that narrative?
As the world's largest video search engine, YouTube represents a rich vein of potential to businesses both in terms of building brand awareness and driving sales. Despite this, it's not uncommon to find that developing...
The Google Summit aired last night, and our PPC, Analytics and CRO experts were watching it live. In this post, we'll round up the latest PPC and AdWords news from the announcement.
You may have heard that blogging is old news, or worse - dead. There has been no shortage of debate around the topic, with countless articles written about how blogging is no longer relevant. But,...
If you've got the Facebook App on your phone, chances are you'll have tapped on the notifications icon thinking you've got a new like or comment from a friend - then found out that it...
Recently rolled out in Beta, users now have the ability and control to transform and update feed data directly from the Merchant Center. This includes the ability to overwrite values, update missing values, and create...
One of the most important factors of a successful linkbuilding strategy is maintaining a natural and diverse backlink profile. If the majority of links referring to your website are manually built in a large scale,...
Unless you've been living under a rock in recent months, you'll have heard about Facebook's latest update. An answer to the people's demand for a dislike button has now been rolled out worldwide, in the...