The current environment for marketers is challenging for marketers – from the lingering effects of the recent pandemic to the current cost of living crisis. Add in the impact that both of these are also...
Resources
Blog
Performance and brand marketing are often understood as two distinct disciplines that focus upon short-term ROI and long-term gains respectively. However, advances in digital marketing mean that the lines are increasingly becoming blurred between the...
Performance and brand marketing are often understood as two distinct disciplines that focus upon short-term ROI and long-term gains respectively. However, advances in digital marketing mean that the lines are increasingly becoming blurred between the...
The marketing world is well aware that there is a crisis in marketing measurement today. As I write today, Google Analytics has been deemed to be illegal under GDPR by two EU nations – France...
In theory, assessing the true impact of your marketing, by establishing the true level of marketing incrementality associated with specific activities, should be the number one priority for all marketers. But, in practice, many marketers...
Customer journeys, both digital and offline, are becoming more complex and intertwined and so the need for marketers to be able to track prospects effectively across them only increases. But what is a customer journey?...
As we head towards the half-way point in 2022 we thought it would be a good time to take stock and assess some of the challenges that performance marketers are likely to face in the...
In our recent webinar – How to win in the current retail climate: exploring digital strategies for success – Andy Mulcahy, Strategy and Insight Director at IMRG, joined our own Chris Liversidge, CEO at QueryClick,...
Since LinkedIn announced the acquisition of independent marketing analytics company Oribi, the focus of much of the press coverage has been around the impact of the acquisition on LinkedIn itself, as it looks to build...
How do we drive our users to perform the most desired action online? With CRO, we dive into the personas that interact with your site and mesh that with site usage data to create a...
When Google announced back in early 2020 that they intended to phase out support for third-party cookies it was clear that the advertising industry was in line for some fairly fundamental changes. The decision by...
Marketing attribution, and the different attribution tools and models, is a topic we’ve talked about a lot on this blog over the years. And one thing we know is that no two solutions are created...